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Desiging a solution that mitigates a trillion dollars crisis

Design Thinking

In this design thinking project I researched about student loan crisis and developed a design solution that how do we mitigate the issue of high tuition rates in higher education and strive towards increased graduation numbers. I worked on branding, mobile app and web design concept and online advertisement design.

Timeframe

  • 12 Weeks (Required additional time during Covid-19 shutdown)

What I did

  • UX Research
  • Branding/Logo/ADs
  • UX/UI Design
  • Startup Project Concept
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Process

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Personas

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Challenge

Completing higher education after high school continues to be the most reliable way for Americans to expand their economic opportunity. For many students and families, this means taking on debt to pay for a degree. Rising levels of student debt are having a profound effect on student borrowers and the economy.

The factors contributing to the rise in student debt
  • Increases in Tuition Costs
  • State funding for colleges decreased but median tuition rose
  • Fewer grants, scholarships offered by college

Conceptual Solution

Today’s post-secondary students come from a range of different backgrounds, from the traditional high school graduate, to the single mom going back to school, the laid-off worker who needs to retrain mid-career.

Community based Tuition Aid allows student to create a portfolio of achievement for tuition funds.

Discover and Follow Community funded tuition aid that are the best fit for the students. Add courses and grades, activities, work experience, and more to Portfolio as students progress through college. Earn Tuition funds for Achievements.

Branding

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Deliverable

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App Concept

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Website Concept

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Advertisement Campaign

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What did I learn?

This project taught me starting point for a start-up. Research helps us learn about the people and their behavior, goals, motivations, and needs. It also shows us how they currently navigate a system, where they have problems and, most importantly, how they feel when interacting with our product.

What are the next steps?

  • Improve App/Web concept design
  • Add interaction design and animation
  • Improve user flow